BMW 4 Series Discovery Guide.
Original artwork and digital discovery guide to launch the new BMW 4 Series.
BMW 4 Series Discovery Guide.
Original artwork and digital discovery guide to launch the new BMW 4 Series.
The challenge.
With the announcement of the new controversial model about to drop, we were tasked to create a memorable and distinctive customer Discovery Guide to support our regular Retailer communication. The client wanted to create an asset that was as distinctive and bold as the car itself, all in a digital guide and all under time constraint of a non-movable live date.
Client
BMW
Sector
Automotive
Service
Digital
The solution.
Our boldest Discovery Guide to date, one that pushed the Brand CI Guidelines to the limit and showcased the beauty of the all new 4 Series. Our design team sought inspiration from the car itself, accentuating design lines as well as key design elements and flowing these through the guide. The grille of The 4 has caused quite a stir amongst BMW aficionados, we took that further and created some unique styling for the brand that not only met the brief, but went beyond the clients expectations..
Client feedback.
"I’m somewhat biased but it’s an absolute masterpiece! Completely nailing the brief and truly upholding the spirit and essence for what this car stands for."
"I wanted to sincerely express my thanks for a truly stellar job on the 4 Series Guide."
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