McLaren Super Series Accessories.
Full service production and digital assets.
McLaren Super Series Accessories.
Full service production and digital assets.
The challenge.
The aftersales team were looking to refresh their new accessory range brochure in line with a host of new products that were coming to market. As with their cars, they were looking to break the traditional mode of delivery and instead deliver a digital experience that none of their competitors were doing. Furthermore, they needed us to capture the imagery of the parts as only a few existed.
Client
McLaren
Sector
Automotive
Service
Production/Digital
The solution.
We embarked on a full on Production, sourcing the perfect studio, perfecting the lighting, art directing and capturing imagery that was as dramatic and emotive as the character of the vehicle itself. Each accessory was lit and shot multiple times to capture every detail of the product in an effort to showcase the precision craftmanship of each piece. This wasn’t a car shoot, more fine art, and the end results speak for themselves.
We delivered.
Of course, the digital brochure still had to bring the imagery to life and the challenge to showcase the beauty of each part, whilst delivering an optimum user experience was significant. So, we developed a bespoke template for the brochure, with UX and CX at the fore to deliver an optimum digital guide for the user. McLaren customers would expect nothing less and neither would we. The client loved the end product so much, they asked us to create the Sport Series brochure too…
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